What it is
An interactive exprience to showcase the new features of Google Chrome and the hilights of the new Hobbit movie.Launch site
Play cool Google Chrome WebGL mini-games in Middle-Earth!
Explore Middle-Earth and get into the Tolkien-groove by exploring the different locations.
There are quite a few fantasy geeks at our office, and even those not particularly interested will still get their asses to the cinemas when there's a Tolkien film going up. Imagine our delight at being part of this interactive experience in Middle-Earth, once again partnering up with North Kingdom to create some magic.
Begin your journey
There is also a UI to edit the strings without the fuss of json-files, but as far as we know it was never used by Google (who were in charge of actually providing the translations). It turned out rather well and we have reused it in other applications too.
We were also in charge of setting upp the application's hosting on Google App Engine and managing staging versions and deploys.
Case video by Warner Bros
The internationalization interface
Case study at HTML5 Rocks: http://www.html5rocks.com/en/tutorials/casestudies/hobbit/
Front end of Middle earth: http://www.html5rocks.com/en/tutorials/casestudies/hobbit-front-end/