
What it is
An interactive exprience to showcase the new features of Google Chrome and the hilights of the new Hobbit movie.
Launch sitePlay cool Google Chrome WebGL mini-games in Middle-Earth!
Explore Middle-Earth and get into the Tolkien-groove by exploring the different locations.
Dragons? Dragons. Dragons!!!
January 2014
January 2014
SotM, 2013
Background
There are quite a few fantasy geeks at our office, and even those not particularly interested will still get their asses to the cinemas when there's a Tolkien film going up. Imagine our delight at being part of this interactive experience in Middle-Earth, once again partnering up with North Kingdom to create some magic.
Begin your journey

Making everyone understand
We didn't get to do any of the really cool stuff on this project; our efforts were more in the obscure though challenging nonetheless. The application was to be localized in 43 languages so we decided to create an entire tool solely for translations. It imports and exports json files connecting a key to an element in the HTML. There's also a section of the tool that handles assets; logos, images and films, since they also needed to be translated.
Everything had to adapt




There is also a UI to edit the strings without the fuss of json-files, but as far as we know it was never used by Google (who were in charge of actually providing the translations). It turned out rather well and we have reused it in other applications too.
We were also in charge of setting upp the application's hosting on Google App Engine and managing staging versions and deploys.
Case video by Warner Bros
The internationalization interface


Further reading
Case study at HTML5 Rocks: http://www.html5rocks.com/en/tutorials/casestudies/hobbit/
Front end of Middle earth: http://www.html5rocks.com/en/tutorials/casestudies/hobbit-front-end/
Conclusion
Get in touch
- hello@agigen.se
- Address
-
Kaptensgatan 6
114 57 Stockholm
- Call
- +46 (0)8 20 1337
- Zippity-zip
- 114 57 Stockholm